Why is it important to be clear about your strategy?

External factors and lack of strategic planning are the main causes of bankruptcies in Switzerland. Low profitability, poorly adapted products, poor communication, plummeting sales... When it comes to managing a business, you shouldn't only count on luck!
That is why we offer 4 products that will help you avoid unpleasant surprises, prepare for economic uncertainties and offer the right product to the right audience at the right price.

Whether you are a startup looking to expand, a growing business looking to digitalize its activities, or a company concerned about sustainable issues, you will find the right coaching!

Check out our range of products below!

8-month program: 1 hour of free video conferencing with no commitment + 8 hours (1 hour/month)

How to offer the product that meets your market's expectations, at the right price, while standing out from the competition and preparing for external uncertainties. Read more

3-month program : 30min of free video conferencing with no commitment + 6 hours (2hours/month)

What tools can help you play in the big leagues, while allowing you to remain competitive. How to organize yourself with a minimum of resources for a good work-life balance. Read more

2-month program : 1 hour of free video conferencing with no commitment + 6 hours (3hours/month)

Which tools are best suited to your needs? How to introduce AI into your strategy, in order to better help you? How to integrate your digital strategy within your teams, whatever their digital knowledge? Read more

6-month program : 1 hour of free video conferencing with no commitment + 6 hours (1hours/month)

How to be in line with your customers’ values, take the lead on increasingly restrictive regulations and give a better image of your business. This workshop spread over 6 months will help you better understand the challenges of sustainability. Read more

Questions? contact-us!

The founder

Multilingual, known for her listing skills and emotional intelligence, Houda Khattabi worked in economic and financial research and analysis before turning to business consulting. For several years, she guided SMEs and institutions in French-speaking Switzerland in their financial investment policy, taking into account their objectives and their risk profile.

With a Master's degree in econometrics from the University of Geneva and an MBA from Edinburgh Business School, she opened her first company in the food industry in 2012. From this enriching adventure, she will keep a passion for marketing and its multiple aspects. After the pandemic, she decided to return to consulting and devote herself to marketing coaching.

In the process, she decided to complete a certification in project management, a training in digital marketing at Wharton Business School, and a course in sustainable marketing, because she has always been concerned about climate change and the ethical issues of the liberal economy.

Curious about new technologies, she participates every year in the Digital Marketing World Forum.

Her favorite saying: “I never lose, I either win or I learn.”

Nelson Mandela.