Sustainable Marketing Mix Program
CSR is becoming a real concern, and you know that you will be held accountable for your actions, that you risk being accused of greenwashing or – on the contrary – a victim of greenhushing!
We all have values and are concerned about climate change, or worker’s safety and comfort. This is an important first step in considering good responsible practices into your operations. But how can you concretely integrate them into your product, pricing and distribution strategy? How can you communicate these changes internally, convince your teams to share your values, or communicate them clearly to your customers and business partners?
Thanks to this coaching, you will succeed in finding the sustainable approach that suits you, have it accepted within your teams and implement it in a harmonious and effective manner.
You will be supported at each stage and will have a roadmap for monitoring the actions to be carried out.
